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Yagüe, María J., Universidad Autónoma de Madrid, Spain

Vol 12, No 2 (2016) - ARTICLES
Marketing assets: Relating brand equity and customer equity
Abstract PDF[en] HTML[en]

This work is licensed under a Creative Commons Attribution 4.0 International License

Intangible Capital, 2004-2021

Online ISSN: 1697-9818; Print ISSN: 2014-3214; DL: B-33375-2004

Publisher: OmniaScience