The impact of active learning on entrepreneurial capacity

Virginia Rincón, Pilar Zorrilla, Juan Antonio Marin-Garcia


Purpose: This paper intends to shed light on the teaching-leaning methodologies that best contribute to developing entrepreneurial competences.

Design/methodology/approach: We pose an active learning model that integrates the content of three subjects from the field of marketing in a single business project. We also measure the impact of this model on entrepreneurial competences through a validated questionnaire. The measurement instrument includes the short FINCODA questionnaire version to assess innovative behaviour and creativity, and indicators from the GEM survey on entrepreneurial perceptions for assessment of entrepreneurial spirit.

Findings: The results show a slightly positive effect on creativity and innovation capacity but that some active models may not be sufficient to develop skills linked to starting up projects or risk-taking.

Originality/value: It seems reasonable to consider rethinking the teaching-learning model used with marketing students in order to boost greater development of their entrepreneurial capacity. Setting up systems that promote greater engagement between universities and social, cultural or business agents in their area could foster entrepreneurial competences. This paper contribute to the debate on education policies that drive entrepreneurship and the possibility of designing new education models.


Entrepreneurship, creativity, innovation, competences, marketing

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Licencia de Creative Commons 

This work is licensed under a Creative Commons Attribution 4.0 International License

Intangible Capital, 2004-2024

Online ISSN: 1697-9818; Print ISSN: 2014-3214; DL: B-33375-2004

Publisher: OmniaScience