Oliveira, Heloísa, Universitat Politècnica de Catalunya, Spain
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Vol 6, No 2 (2010) - ARTICLES (Spanish)
The effect of national brand image in the process of customer purchase decision
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Intangible Capital, 2004-2024
Online ISSN: 1697-9818; Print ISSN: 2014-3214; DL: B-33375-2004
Publisher: OmniaScience