Refining the relational view: How collaboration and organizational agility drive innovation performance

Abstract

Purpose: This study proves the influence of supplier collaboration, management commitment, and organizational agility on innovation performance by using the Relational View as the main theory. The research model is applied to tour operators who are considered relevant because they have a collaborative business model.

Design/ Methodology: Based on the main and supporting theories, the hypotheses are developed and then evaluated using Structural Equation Modeling assisted by AMOS software. Respondents were top leaders of tour operators in the Special Region of Yogyakarta and Central Java, one of the priority tourist destinations in Indonesia.

Findings: Supplier collaboration, management commitment, and organizational agility positively affect innovation performance. Organizational agility also plays a mediator role between supplier collaboration and innovation performance. However, contrary to the theories and literature that are already available, management commitment does not affect organizational agility.

Research Limitations/ Implications: Facts on the ground show that tour operators in the Special Region of Yogyakarta and Central Java are small and medium-scale companies that are under pressure due to Covid-19, so they have to survive and rise slowly. They cannot add to the risk by becoming an agile organization. This condition has the potential to eliminate the influence of management commitment on organizational agility. This study also did not apply the model to large-scale tour operators in other provinces in Indonesia, so the findings were limited only to small and medium-scale tour operators.

Originality/ Value: Integrating the company's internal factors, which is the management commitment in the Relational View study, will solve the issue of declining cooperation benefits in a long term collaboration. Based on the existing literature, Relational View researchers have not yet used this variable because the focus was still on external factors of the company.