Methods and techniques facilitators of co-creation innovation in master programs for postgraduate market

Gabriela Ribes Giner, Agustín Peralt

Abstract


Purpose: The main objective of this paper is to propose methods and techniques for successfully implementing an innovative project based on the paradigm of co -creation innovation for the postgraduate market. This is intended to provide universities the way to a successful innovation policy in its masters programs which are understood as a product-service binomial.

Design/methodology/approach: The methodology used is a review of the literature in innovation co-creation.

Contributions/results: We have identified best practices in innovation co-creation in other sectors, and the different methods and techniques used with good results. Furthermore, these methods and techniques were classified depending on the dimensionality of the co -creation innovation.

Practical implications: This study proposes the most appropriate methods and techniques for an educational institution to implement an innovation project for their master programs based on the paradigm of co –creation.

Originality/value: This study facilitates universities, the road to a successful innovation policy in its formative offer Master programs through the paradigm of co -creation. This innovation process based on the co-creation requires active collaboration between the different parties involved in this process: the adult student, employer -firms and the staff of the university, which is the training service provider.


Keywords


Customer co-creation innovation, customer centricity, educational Institutions, masters programs, methods, procedures, technique

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DOI: http://dx.doi.org/10.3926/ic.443


Licencia de Creative Commons 

This work is licensed under a Creative Commons Attribution 4.0 International License

Intangible Capital, 2004-2019

Online ISSN: 1697-9818; Print ISSN: 2014-3214; DL: B-33375-2004

Publisher: OmniaScience